Product Bundling: What It Is and How to Bundle like a Pro
Wiser
NOVEMBER 12, 2019
As stated above, consumers love saving money and getting more bang for their buck, so bundling is an excellent incentive to buy more—thus driving up sales for the retailer. It’s also a good strategy to improve customer loyalty, as bundles can be viewed as perks or rewards. One bundle could be the phone plus earbuds.
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