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Amazon and Shopify Bring ‘Buy with Prime’ to Merchants with New App

Retail TouchPoints

Buy with Prime was designed to give Prime members fast, free delivery and easy returns through Amazon’s fulfillment network and ultimately help brands increase shopper conversion by about 25%. Merchants will see automatically synced orders, promotions, catalog listings and taxes within their Shopify admin.

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Digital Perfect Store

Wiser

Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail. Promotion Effective online promotion and advertising strategies are key to increasing visibility and driving sales.

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The Search Game: Leveraging Share of Search on the Digital Shelf for eCommerce Dominance

Wiser

Incorrect product descriptions could set the wrong expectations and could end up in product returns and result in negative reviews. Good content not only informs and convinces potential buyers but also plays a key role in SEO. Share of search is a critical metric that reflects your product’s visibility and attractiveness to consumers.

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Winning Strategies for Maximizing Digital Share of Shelf

Wiser

In the online world, it’s not about physical space, but rather visibility on search results, category pages, and promotional spaces. Optimize Marketing Efforts: DSOS can help you measure the effectiveness of your marketing and promotional campaigns, helping you to finetune your strategies for a better return on investment.

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The Social Media Factor: Amplifying Your Brand’s Impact

Wiser

The Role of Social Media in Brand Recognition Social media serves as a potent tool for enhancing brand recognition by providing a platform for brands to create and share engaging content and promoting a direct and personalized connection with the audience. User-generated content is another powerful tool for engagement.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

And to add complexity to the situation, these brands find it difficult to establish a reliable supply chain, as they may not have the same level of relationships or resources as larger brands. Moreover, they find themselves stuck in regulatory and administrative situations. Proximity retail can provide this.

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New CEO for Kylie Jenner beauty brands

Mass Relators

has promoted Andrew Stanleick to chief executive officer for the beauty business created by Kylie Jenner. In addition, Stanleick will also manage Kim Kardashian West’s business for Coty with a focus for both brands on driving global expansion and entry into new beauty categories. NEW YORK — Coty Inc.

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