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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. in November 2022.

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POST COVID-19 Outlook on Sporting Goods Industry & Market Trends: The Good, The Bad and The Greatest Opportunities Ahead

RETAIL MANAGEMENT SOFTWARE

While quarantine and lockdown left some merchants gasping for air other specialty stores like bicycle stores went on fire as sales skyrocketed. Depending on the business model and digital maturity level, some will continue to thrive while other sporting goods shops will continue to struggle.