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To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

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brand management company WHP Global has bought a controlling interest in Tru Kids, which owns the Toys ‘R’ Us brand. On the acquisition, WHP CEO and Chairman Yehuda Shmidman said: “Our investment in Toys ‘R’ Us reflects our belief and passion for the brand. Profits at Barbie and Hot Wheels firm Mattel were $126.6