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JCPenney Reduces Cart Abandonment 18% with AI-Powered Shopper Engagement Tool

Retail TouchPoints

“Helping customers in their online shopping journey is a major advantage in today’s online retail market,” said Richard Adams, VP of Digital Experience at JCPenney in a statement.

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Why Canada Goose is flocking to Australia amid huge Asia-Pacific growth

Inside Retail

The expansion in Australia is part of a long-term strategy for Canada Goose, which will operate under a brand management agreement with Brand Collective. However, Morris said that Canada Goose is its first foray into luxury retail. “We billion(about A$2.93 billion), and total revenue of C$1 billion (about A$1.13

Fashion 130
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Off-Price Retail: A Double-Edged Tool For Brands With Excess Inventory Needs

Retail TouchPoints

While the latter may be true, excess inventory also has a silver lining of hidden pathways to optimizing excess inventory that lead straight to your bottom line through distribution in the off-price retail market. Technology has revolutionized the way brands manage their excess inventory.

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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 316
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Category Managers. The kind of people the world needs more of.

Shopper Intelligence

Retailer vs Supplier. First, I could be talking here about where the world of the retailer and the supplier collide. The Retailer cares about winning market share through shopper footfall and basket spend – i.e. winning the total basket (see here some of the metrics that measure traffic driving ). Sales vs Marketing.