Brand Management Management Promotions Retailing Pricing 
Shopper Intelligence
APRIL 30, 2021
Category Managers. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! (We Retailer vs Supplier. Promotions are good.
Wiser
DECEMBER 12, 2022
For example, if a TV manufacturer sets the minimum price of their product at $450, then the retailer cannot advertise that product for any amount less than $450 without receiving a penalty from the manufacturer. To lower the price, a reseller might offer coupons or discounted rates internally, among other options.
Expert insights. Personalized for you.
52 
Let's personalize your content