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Managing retail touchpoints for a positive customer experience

Retail Focus

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . What lessons can be learned?

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From Foundation to Innovation: Navigating Through Brand & Retailer Maturity Phases

Wiser

2: Expansion Phase Higher-growth brands manage a broader product portfolio across diverse regions, necessitating a more granular and expansive approach to market analysis: Broad Analysis for Expansion: Require detailed monitoring and analysis across a wide array of SKUs and geographies, with a focus on assortment, pricing, and logistical nuances.

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Off-Price Retail: A Double-Edged Tool For Brands With Excess Inventory Needs

Retail TouchPoints

While the latter may be true, excess inventory also has a silver lining of hidden pathways to optimizing excess inventory that lead straight to your bottom line through distribution in the off-price retail market. How Is Excess Inventory Optimized? Technology has revolutionized the way brands manage their excess inventory.

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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. In addition to perfecting each brand touchpoint’s management, it is the liaisons that matter the most in an omnichannel context.