Retail Focus

OCTOBER 7, 2024

Instead, it focuses on creating memorable, interactive encounters that deeply resonate with discerning consumers. Digital tools like smart mirrors, AR (augmented reality) and VR (virtual reality) experiences, mobile apps, and interactive kiosks are utilised in this process.

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Retail Focus

AUGUST 10, 2023

Luxury brands are progressively expanding their horizons by venturing into unconventional spaces such as hotels, coffee kiosks, bakeries, restaurants, spas, and gyms. This shift in strategy is reshaping the perception of luxury and raising intriguing questions about its impact on the brand.

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Retail TouchPoints

MAY 4, 2023

Oh great, another screen I need to market on, said no brand manager ever. Innovation Leads The Way To be sure, these are not your father’s kiosks. A lot of brands are already jumping headfirst, recognizing the power to bring all that first-person data and screens right at the point of purchase together.

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