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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Livestreaming, also called Shop Streaming, enables retailers to leverage consumer’s higher propensity to make a purchase when tuning in, in real time,” said Stacy DeBroff, CEO of Influence Central , an influencer marketing and strategy firm. “The They become part of the consumers’ lives and then shopping is almost secondary.”

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Vida Glow partners with Heinemann for Sydney Airport pop-up

Inside Retail

.” The company also plans on launching with Dufry at Melbourne Airport in March and Lotte in Sydney in April. Heinemann entered the Australian retail market in 2015, and has since worked to deliver innovative initiatives and products to passengers in Sydney International Airport.

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Grown Alchemist makes Sydney Airport standalone debut

Inside Retail

The launch marks the first step of the brand – which specialises in skin, body, hand, and haircare items – into the travel retail market. The counter has a minimal, monochrome retail design with glass and stainless-steel accents paired with a distressed concrete wall.

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Seven standout store openings in the US: Casper, APL and more

Inside Retail

However, Venus et Fleur’s latest location, the luxury gifting brand’s 10th store, at the River Oaks District shopping complex in Houston, Texas, makes the case for bringing back a bold aesthetic. The 300-square-foot shop packs a punch, both visually and on an olfactory level. The 915-square-foot space was designed by Ringo Studio.

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Why Canada Goose is flocking to Australia amid huge Asia-Pacific growth

Inside Retail

Increasingly popular and worn by the rich and famous, luxury outerwear brand Canada Goose is planning to spread its wings in Australia via a partnership with Melbourne-based fashion house Brand Collective. However, Morris said that Canada Goose is its first foray into luxury retail. “We However, plans were still being finalised.

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Revealed: Raffles’ strategy to lure back in luxury customers

Inside Retail

The new stores at the iconic luxury mall are designed to expand its lifestyle, beauty and food and beverage offerings so shoppers can get a taste of specially curated merchandise and unique shopping experiences. “We This program will cover around 111,000 sq ft of retail space across levels one to three. Attracting crowds.

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Holiday 2020: With $189 Billion in Online Sales on the Line, Transparency and Social Outreach are Essential

Retail TouchPoints

The pandemic’s impact on shopping habits isn’t abating: 66% of respondents will prefer home delivery over other fulfillment methods, according to a survey by Oracle. A survey by Accenture found that 75% of consumers say they’ll do at least some of their holiday shopping online, up from 65% in 2019, while 43% plan to shop online exclusively.

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