3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook
Retail TouchPoints
MARCH 9, 2021
Livestreaming, also called Shop Streaming, enables retailers to leverage consumer’s higher propensity to make a purchase when tuning in, in real time,” said Stacy DeBroff, CEO of Influence Central , an influencer marketing and strategy firm. “The They become part of the consumers’ lives and then shopping is almost secondary.”
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