4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers
Retail TouchPoints
JUNE 22, 2023
Preis explained that its locations convey a unique magic and sense of discovery that consumers simply cannot find online, and that stores “allow you to tell your brand story in a different way.” We are not a department store, so we’re not forced into merchandising certain product categories together,” Preis explained.
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