4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers
Retail TouchPoints
JUNE 22, 2023
While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. As a company, we place a huge premium on creativity.
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