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Ecommerce Companies Should Care that the FTC is Targeting False AI Claims

Retail TouchPoints

But the Federal Trade Commission has put opportunists on notice, writing in a blog post last month that “false or unsubstantiated claims about a product’s efficacy are our bread and butter.” What Kinds of Claims will the FTC Possibly Penalize? The costs for advertisers that make false claims in this area are huge.

Marketing 218
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Why contextual targeting is the future of digital advertising

Inside Retail

This concentration of control has eroded what the internet was designed for. The prioritisation of engagement over accuracy on social media, algorithms amplifying divisive content, and data monetisation at the cost of privacy are all examples of this trend. Simultaneously, the web has become more concentrated.

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Amazon Places Sponsored Products on Third-Party Sites Including Pinterest, Buzzfeed and Hearst

Retail TouchPoints

Placement will be determined by factors such as relevant page context , the campaign itself and the cost-per-click parameters that sellers have already established. We are excited to now apply what we’ve learned about connecting customers and products in meaningful ways to a range of great websites and apps.”

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Saying ‘No’ Can Be Your Biggest Advantage as a CPG Brand

Rangeme

What makes a brand story sexy? What gives the appearance of a healthy and strong business? What gives friends and family the impression that you are killing it? What causes you to lose sleep at night and wake up in cold sweats? That’s not what I’m saying at all. That’s not what I’m saying at all.

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Retailers: Are You Using Delivery Personas to Improve Financial Performance and Customer Loyalty?

Retail TouchPoints

Unfortunately, when it comes to home delivery, most retailers treat customers monolithically and miss the opportunity to use delivery persona concepts that can lower delivery costs, increase revenue and improve customer loyalty. What are delivery personas? Some retailers have offered incentives (e.g.,

Consumer 147
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9 Tips for Exhibitors at Trade Shows

Retail Bound

By taking the time to research other businesses in your industry, you can gain a better understanding of what products and services they offer, their pricing structures, and their target markets. Trade shows can be great opportunities to generate leads and build brand awareness, but only if you make the most of them.

ATS 52
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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

For Revlon, some key mistakes in their supply chain have created a domino-effect, costing the company many of its suppliers, customers and creditors. What went wrong? Unfortunately for Revlon, they missed the market transition, and with this the new opportunities, and have been suffering ever since. What can be done?