Inside Retail

NOVEMBER 21, 2023

Coles and Woolworths have diversified into just about every product there is by selling their own generic home brands. But IBISWorld says sales of beauty products are overwhelmingly through physical stores with “new channels” (mainly online) accounting for only 13.8 per cent and Woolworths 7.8 per cent over the past year.

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Advertising Marketing Accounting Consumer 245

Retail TouchPoints

APRIL 18, 2024

These brands already have been routinely using Luminate data to inform everything from their product development to retail strategies. in a blog post. Now, as marketers prepare for signal losses , the addition of Walmart Luminate audience insights will give brands even more precision to accelerate their growth.”

Advertising 222

Advertising Marketing Consumer Shopping 222

Retail TouchPoints

AUGUST 10, 2023

Through a new partnership with Rokt , the ridesharing company has added in-app advertising to its Lyft Media advertising product suite to help brand partners drive engagement and conversions. Lyft customers check their phone nearly nine times during a typical ride, according to a company blog post.

Advertising 193

Advertising Marketing ATS Customer Experience 193

Retail TouchPoints

APRIL 3, 2024

Digital signage is a great way for retailers to capture customers’ attention and keep them informed about new deals and products. Think of digital signage like a blog or social media page: It needs new content on a constant basis in order to maintain interest and drive engagement. So how do you go about creating a content calendar?

Promotions 259

Promotions Customer Experience Point of Sale Accessories 259

Inside Retail

FEBRUARY 28, 2024

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. The brand reportedly sells one in every four skincare serums in the market. According to Yadav, the brand’s success in India has paved the way for its expansion into international markets.

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Consumer Finance Marketing Promotions 130

Inside Retail

APRIL 4, 2024

Due to growing safety concerns, especially for femme-presenting individuals and the elderly, the market for non-lethal self-defense weapons, such as pepper sprays or wearable devices, is expanding, especially in North America. According to Verified Market Research , the self-defense products market was valued at around $2.9

Payment Services 130

Payment Services Specialty Store Advertising Shipping 130

Retail TouchPoints

SEPTEMBER 14, 2023

“This year is gearing up to be a big one for digital marketers, as the first-ever AI-powered holiday season,” said Justin Osofsky, VP and Head of Online Sales, Operations and Partnerships at Meta in a blog post. “AI AI is taking center stage across the advertising industry with more tools available to marketers than ever before.”

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Advertising Shopping Promotions Marketing 291

Retail TouchPoints

APRIL 27, 2023

with other markets to potentially follow depending on the results. the story is a bit different: in 21 markets where Meta sees a “future opportunity to introduce checkout,” Shops without checkout — i.e. those that link out to an external merchant website — will continue to be supported for the time being. Outside of the U.S.

Merchant Services 279

Merchant Services Shopping Checkout Social Commerce 279

Retail TouchPoints

OCTOBER 12, 2023

Walmart Connect is not the same business it was three years ago,” said Kara Rousseau, Head of Marketing and Lightbox Creative at Walmart Connect in a blog post announcing the program. “We It was initially beta tested by more than 500 commerce-focused employees at media investment company GroupM.

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Advertising Marketing Management ATS 210

Retail TouchPoints

JANUARY 31, 2024

million people in this country and support many more jobs beyond that,” said Furner in a blog post. And they’ll help us reach and serve even more customers.” The first two new stores to open under the initiative will both be Neighborhood Markets, making their debuts this spring in Santa Rosa Beach, Fla. and Atlanta.

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Location Planning Shopping Marketing 223

Retail TouchPoints

NOVEMBER 5, 2021

After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. Focusing on an integrated digital marketing campaign can be the factor this year to a successful holiday season. What is an integrated digital marketing campaign?

Marketing 280

Marketing Advertising Consumer Shipping 280

Retail TouchPoints

SEPTEMBER 19, 2023

At computer vision-based checkout-free stores, products are arranged on shelves or tables so the system can see which items are being taken,” wrote Jon Jenkins, VP for Just Walk Out technology and AWS Applications in a blog post. The Just Walk Out technology has been making inroads at sports and entertainment venues.

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Apparel Payment Services Checkout Location 236

Wiser

MAY 6, 2024

Retailers are constantly required to adjust to changing market trends, consumer preferences, and competitive dynamics. Although price intelligence is important, the true foundation of retail success lies in effectively curating a product assortment. A lower BSR indicates higher popularity and sales, reflecting strong consumer demand.

Shipping 78

Shipping Promotions Marketing Consumer 78

Inside Retail

MAY 7, 2024

As marketers, we are caught in this dynamic, relying on platforms while increasingly losing control over our audience access and data. As marketers, we need to find customers, but platforms increasingly control that access. With that in mind, how do we reach those with potential interest in our products?

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Advertising Marketing Returns ATS 147

Small Biz Trends

JUNE 18, 2022

People have been predicting the death of blogging for years. And yet, blogs continue to deliver results for businesses across industries. If you’re thinking of starting a blog or improving your current content strategy, these tips from members of the online small business community may help. Start Your Own Blog.

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Promotions Planning Marketing ATS 132

Inside Retail

JANUARY 11, 2024

There are countless examples of how social media virality, especially on TikTok, has helped lift a company’s profits in unprecedented ways, from the sale of fragrance products via #perfumetok to antacids via #hotgirlswithstomachissues. This is where acute marketing tactics come into play. So how did the product come back from the dead?

Department Stores 130

Department Stores Wholesale Marketing Consumer 130

Retail TouchPoints

JUNE 8, 2023

Walmart already offers a number of in-store activations for advertisers, including TV walls, self-checkout ads and integrated marketing opportunities, and now the retailer is beta testing the addition of product demos and ad placements on Walmart Radio , the retailer’s in-store audio feed. “We While Amazon still dominates U.S.

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Advertising Checkout Marketing Shopping 236

Intelligence Node

NOVEMBER 2, 2020

Counterfeit products, representing nearly 3.5% of world trade today, are flooding the market and COVID-19 has exacerbated this problem for brands, manufacturers, and consumers. The post Protecting your Retail Brand Against the Growing Counterfeit Threat appeared first on Blog.

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Consumer Marketing Fashion 197

Cisco Retail

OCTOBER 23, 2023

However, every time there is a new security problem, a new product arrives on the market to address that specific… Read more on Cisco Blogs The security industry has a long history of innovation and stewardship in technology.

Marketing 93

Marketing 93

Inside Retail

DECEMBER 15, 2021

Affiliate marketing has become a multi-billion dollar industry globally – but in Australia, the concept remains shrouded in suspicion, largely misunderstood by consumers. Its share of the broader e-commerce market is just a fraction of that in China or the US. Around a quarter of affiliate marketers are working in the fashion sector.

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Marketing Payment Services Wholesale Apparel 264

Inside Retail

JANUARY 16, 2024

At first it was through a blog, which was called ‘How to Live’ and that was when I was living in Paris for six months, Jess and I started ‘How to Live’ as a daily diary, to update each other on what we were wearing, eating and doing. JD : To us the marketing and product side was the fun stuff.

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Fashion Beauty and Health Accessories Marketing 264

Inside Retail

SEPTEMBER 20, 2023

But these days they have a new tool to rely on that takes away the guesswork: Experimentation shortens the time it takes to go to market and speeds the improvement process. However, the more efficient approach of experimentation starts with advising the company to build a minimum viable product that meets all the key requirements.

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Checkout Marketing Accessories Advertising 264

Retail TouchPoints

JULY 14, 2023

Walmart has debuted a digital-first shopping experience that provides customers with a view into three celebrities’ online carts: football star Patrick Mahomes , pop singer Becky G and the ultimate consumer (and consumer product), Barbie. Customers can shop customized carts filled with items for some of these notables’ favorite moments.

Shopping 178

Shopping Accessories Consumer Marketing 178

Retail TouchPoints

SEPTEMBER 29, 2021

When a shopper “hovers” over items, a pop-up will provide more information on the product and a link to purchase. “Do asked Jessica Doyle, VP Global Communications and Marketing, Etsy in a blog introducing the virtual home. Now, you won’t have to, thanks to The Etsy House.”.

Marketing 214

Marketing 214

Small Biz Trends

MAY 7, 2022

There’s no wrong way to form a digital marketing strategy. In this Blogging Wizard post, Nicola Bleu lists the most important skills for social media managers. It can also be beneficial for small business branding and marketing. In this Mostly Blogging post, Janice Wald looks at some of her most liked tweets.

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Marketing Accounting Management ATS 126

Retail TouchPoints

MAY 11, 2023

Users will get a snapshot of noteworthy factors to consider and products that fit the bill as well as product descriptions that include relevant, up-to-date reviews, ratings, prices and product images. SGE is built on Google’s existing AI-powered Shopping Graph , which includes 35 billion product listings, 1.8

Shopping 245

Shopping Accounting Advertising Consumer 245

Small Biz Trends

SEPTEMBER 10, 2022

From writing tips to SEO tools , here are their top content marketing suggestions for the week. Anne Warren offers SEO friendly writing tips in this Pixel Productions post. Learn the Secret to Great Blog Writing. Blogging is still one of the most prominent types of content marketing. Boost Your Domain Authority.

Marketing 133

Marketing Consumer 133

Inside Retail

AUGUST 21, 2022

People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts. The Sephoria event program has been created to highlight diversity, foster inclusivity, and display Sephora’s differentiated product assortment. From newspapers to AR filters.

Beauty and Health 242

Beauty and Health Advertising Marketing Fashion 242

Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories.

Fashion 130

Fashion Accessories Boutique Department Stores 130

Rangeme

NOVEMBER 28, 2023

One of the benefits of being a RangeMe Starter or Premium subscriber is that you can participate in retailer sourcing campaigns, increasing your chances of getting your products discovered. Sourcing campaigns like the one hosted by Maddie’s Market are open to RangeMe Starter, Premium and Pro subscribers.

Marketing 98

Marketing Planning ATS Consumer 98

Retail TouchPoints

DECEMBER 17, 2020

Walmart currently uses the trucks to deliver products down a two-mile route between a local dark store and a Neighborhood Market. With 90% of Americans living within 10 miles of a Walmart, a closer store isn’t always the answer,” wrote Tom Ward, SVP of Customer Product, Walmart U.S. in a blog post.

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Location Marketing Fulfillment 264

Cisco Retail

MAY 4, 2023

Cisco’s market-leading networking products extend wireless capabilities to challenging industrial environments. That includes sites that are contaminated with dust or dirt, as well as those which are … Read more on Cisco Blogs

Marketing 93

Marketing 93

Retail TouchPoints

APRIL 4, 2024

Sephora Touts Refillables, Recycling Sephora is spotlighting its wide range of refillable beauty products and the growing impact of its Beauty (Re)Purposed recycling program this Earth Month. REI Campsite Outfitted with Recycled Trex Decking An REI Signature Camp featured recycled Trex decking. “At

Outdoor 195

Outdoor Fashion Fulfillment Wholesale 195

Inside Retail

FEBRUARY 5, 2024

Amazon.com has begun rolling out a new artificial intelligence assistant that is meant to address shoppers’ product questions, but the feature raises as many questions as it answers. The FTC accused Amazon of “biasing Amazon’s search results to preference Amazon’s own products over ones that Amazon knows are of better quality.”

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Advertising Checkout Shipping Consumer 130

Cisco Retail

APRIL 22, 2022

In Episode 23, we continue our conversation with Tom Williams, Director of Technical Marketing, who joined Cisco via the Acacia acquisition. Pat Chou, Cisco Optics Product Manager. Tom Williams leads marketing efforts for the Acacia coherent optics team that was acquired by Cisco in March 2021. Cisco Optics Product Information.

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Management Marketing ATS 135

Retail TouchPoints

NOVEMBER 23, 2021

The event kicked off with The Merrell Twins, who featured products on their wish list for friends and family from partners such as Walmart , Samsung and Verizon. Other featured brands and influencers included Donut Media, Gordon Ramsay, Patrick Starr, Jackie Aina and MrBeast, selling new products and offering exclusive discounts.

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Shopping Accounting Promotions Consumer 227

Inside Retail

NOVEMBER 26, 2023

The susta i nable fashion market is set to become bigger and better than ever in 2024. According to market insights and consulting company Maximize Market Research , the global sustainable apparel market is valued at US$6.89 Nuttch is not the only apparel company to be investing in Italian textile production.

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