e.l.f.’s Strategy for Staying on Top
Indigo 9 Digital
MARCH 8, 2023
The beauty brand which was ranked as the number one cosmetic brand with teens ahead of Fenty Beauty and Maybelline is on a tear. One of the main trends playing out in the retail sector is that consumers are struggling to make ends meet with over 60% of Americans living paycheck to paycheck. That has helped e.l.f.
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