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How Hydra Health is Transforming the Hospital Gift Shop

Retail TouchPoints

Marie Kloor and her firm, Hydra Health , are focused on changing that. Our mission is to transform spaces that have traditionally been kind of an afterthought and turn them into beautiful, customer-centric and revenue-generating spaces, ” Kloor said in an interview with Retail TouchPoints.

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Analysis: Why rethinking demographics leads to better segmentation

Inside Retail

In fact, it can be quite challenging to group consumers into segments that are both accurate and valuable. We need the segments to capture enough of the similarities and differences across consumers to be valuable, without creating so many distinct segments that there are too many to feasibly target.

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RangeMe Recap of the 2021 Global Market: Fall Experience

Rangeme

Plus, attendees got to join live educational sessions from top leaders and experts in the consumer packaged goods (CPG) and retail industry. Generation Z was a hot topic during Global Market, as retailers have started recognizing their influence on consumer spending. Here are seven to take note of: Gen Z, the “Zoomers”.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

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The importance of audience segmentation in Retail Media Networks

Shopper Motion

Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. For example, a grocery store might create separate campaigns for health-conscious consumers and those who are more interested in convenience.

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Vasos extolled for accomplishments

Mass Relators

In 2001, Vasos joined Longs Drug Stores Corp. as senior vice president and chief merchandising officer, where he was responsible for all pharmacy and front-end marketing, merchandising, procurement, supply chain, advertising, store development, store layout and space allocation, as well as the operation of three distribution centers.