The Body Shop: What went wrong for the pioneering beauty chain?
Retail Gazette
FEBRUARY 14, 2024
The Body Shop owner Aurelius called in administrators for the retailer’s UK operations on Tuesday, just weeks after snapping up the business. Retail Gazette takes a look at how one of the sector’s most pioneering beauty retailers ended up in this position. Portas told The BBC: “L’Oreal knows how to use brands.
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