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Inside Lowe’s Playbook for Pushing Category Conventions

Retail TouchPoints

In her expanded role, Wilson oversees strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe’s retail media network. A lot of what resonates in the beauty and fashion industries hold true for home improvement,” she explained.

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Sales soar at The Boulevard this Easter

A1 Retail

Along with the rise in sales, The Boulevard has reported that ATV was up +24% on 2019 and the Annualised Density increased by +36% on 2019, meaning customers this year are spending even more than before when visiting.

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Creeping back to retail, July Week 1 retail performance trends

Retail Next

Net sales have certainly suffered but conversion (CVR), average transaction value (ATV), and a metric we use called shopper yield (SY) are all positive to LY (Shopper Yield is a calculation of sales per shopper and calculated by net sales/traffic). EMEA SHOWING STRONGER SIGNS OF LIFE.

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