In the Wake of ‘Returnageddon’ Retailers Seek New Solutions to an Age-Old Problem
Retail TouchPoints
MARCH 2, 2021
Poma advised brands to put in place a returns solution that offers consumers the same amount of control they have throughout other parts of the shopping process, adding that retailers should look at the return interaction not as the end, but as a chance to continue the relationship. “A That number was even higher in January 2021. “
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