Retail Gazette

APRIL 5, 2024

The news comes after Sainsbury’s recently unveiled its latest value offering, ‘Low Everyday Prices’, which it said gave shoppers “market low prices” on selected big brand products, many of which aren’t available in Aldi.

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Inside Retail

MARCH 21, 2024

Further, the new store provided Coles with a platform to innovate, a key focus for the supermarket giant. “While we have delivered an incredible product, some of the innovations are really at ‘stage one’. Trial and error For Coles, the ability to learn from the Chadstone store is key.

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Inside Retail

JULY 9, 2023

In certain instances, they are even moving to value-focused supermarkets for their daily shop. Metcash’s IGA-adjacent value supermarket Supa Valu, which launched almost a year ago , has seen an increase in foot traffic in recent months as customers continue to look around for the best value. “In

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Inside Retail

APRIL 3, 2022

Given all the downfalls of getting it wrong, we asked Louise Grimmer, a senior lecturer in marketing at University of Tasmania, and Phoebe Netto, managing director of Pure Public Relations, to weigh in on what makes for a great April Fools’ Day campaign, and whether it’s worth the effort. The idea is to get a laugh!

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Mike Anthony

MAY 15, 2022

So, what should marketers do about it? How should we try to win with the value shopper in an economic downturn? The Value Shopper – Shoppers change behavior in an economic downturn. In an economic downturn, value shoppers trade ‘value’ for ‘cost’. Not all shoppers will become ‘value shoppers’ over night.

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