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How to Use Wi-Fi Marketing to Engage Shoppers

Retail Next

One of the smartest, most effective ways to build loyalty and generate those repeat customers is through Wi-Fi marketing. What is Wi-Fi Marketing? Wi-Fi marketing is must-have technology for small and large retailers alike. Half of those businesses surveyed said customers spent more after they added Wi-Fi to the store.

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Maximizing the benefits of in-store shopper tracking

Shopper Motion

By collecting data on how shoppers move through the store, what products they interact with, and how long they spend in different areas, retailers can gain a deeper understanding of what drives sales and make informed decisions about store layout, product placement , and marketing efforts. Increased sales.

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Seven Key Technologies For Retailers In 2022 

Retail Minded

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Customer Service Robots . Facial Recognition .

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Offline Campaign Analytics for better targeting and engagement

Shopper Motion

In today’s Retail Media Landscape, digital marketing might seem the way to go. For example, retailers can use QR codes or unique URLs to track the effectiveness of print advertisements. Additionally, track foot traffic at experiential marketing events using beacons or other location-tracking technology. . . . .

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The importance of audience segmentation in Retail Media Networks

Shopper Motion

Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. For example, a clothing retailer might create separate campaigns for customers in different parts of the world or in different climate zones.

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Retailing in India: Rise and Shine Through

VMS

Its market size, $75 billion USD as of 2017, was expected to reach $100 billion USD by 2025, growing with a compounded annual growth rate of 5.6 Statista Statistics, a Germany-based market data firm, reports a slide of 35 percent in gold demand to 446.4 The sector has more than 300,000 players employing over 4.64 million by 2022.

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Data-Driven Dominance: Retail Analytics Insights for 2024 Success

Retalon

Source Retailers are at a pivotal juncture where leveraging data not only sharpens strategic decision-making but also paves the way for innovation and competitive advantage. Retail analytics insights can be categorized into four types: descriptive, diagnostic, predictive, and prescriptive analytics.