Everything You Need to Know About Keystone Pricing
Wiser
JANUARY 12, 2021
In this short guide, we’ll look at what keystone pricing is, when and how you should use it, and how it compares to similar pricing strategies. By doubling the wholesale cost and setting your initial sale price at that level, you can generally get some kind of profit margin, while gathering data on how customers reacted to the initial price.
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