Remove tag consent-order
article thumbnail

The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Very few users did that.

Marketing 174