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Policing Your Brand on Online Marketplaces: an Intellectual Property Guide for Retailers

Retail TouchPoints

Potential consumers will see an aggregated product score that may be lower than a competitor’s product, which puts the product at a competitive disadvantage, e.g. on search optimization algorithms. Armin Ghiam is a partner in Hunton Andrews Kurth ’s Intellectual Property group in the firm’s New York office. refrigeration).