Retail TouchPoints

OCTOBER 31, 2023

Sadly, in addition to imagining how people will shop the store, designers need to think harder about how they might steal from it, too. That means asking questions like: What more can be done to deter theft using store layout, customer flow, shelf height, mirrors, lighting and the placement of gondolas, merchandise and security cameras?

Loss Prevention 252

Loss Prevention Sporting Goods Customer Experience Store Layout 252

Retail TouchPoints

MARCH 18, 2021

Retailers will need to maintain elevated safety precautions and further improve in-store fulfillment, while at the same time busting any type of friction more forcefully than ever. You look at ULTA Beauty or DICK’S Sporting Goods during the pandemic and they crushed it. Look at some of the sporting goods retailers.

Sporting Goods 292

Sporting Goods Fulfillment Returns Store Layout 292

Retail TouchPoints

JANUARY 25, 2023

A flat-pack furniture retailer’s maze-like store layout shows customers how their products work in different settings and gives them the chance to touch and try out items. This is especially important for connecting with Gen Z customers, two-thirds of whom like to shop in-store when they’re looking for new products.

Store Layout 218

Store Layout Sporting Goods Consumer Location 218