Inside Retail

MAY 28, 2023

Driven by cost of living pressures, Ikea Australia reduced the prices of over 700 products in May as part of a strategy to reposition the brand as a home for good value and affordability. Spending and eating more According to Hasler, Ikea was mostly able to absorb additional costs that occurred in 2020.

Home Furnishings 130

Home Furnishings Marketing Spend Accessories Marketing 130

Retail Next

APRIL 1, 2021

It’s seamless and can reorient around a customer’s changing needs, sometimes at a moment’s notice. . Customers (or should I say “shoppers”) don’t look at different channels. Shoppers look at a retailer and engage how, when, why and where they want to. Technology is at the foundation of this decade’s transformation.

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40

Indigo 9 Digital

FEBRUARY 13, 2023

If you are curious about how Wayfair came to dominate the online home goods market here are seven facts about Wayfair’s strategy you should consider including the challenges it faces as an eCommerce business. Wayfair launched after it consolidated 250 individual websites selling home furnishings into a single brand called Wayfair.

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98