Why sales of fine jewellery during Covid defied expectations
Inside Retail
MAY 12, 2021
“It’s counterintuitive but consumer shopping behaviour for jewellery during Covid has dramatically increased,” Marty Hurwitz, founder and CEO of data and research company MVI Marketing Ltd., told Inside Retail. Covid has been a boon to the jewellery industry.”. The company will launch the collection globally next year.
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