From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari
Retail TouchPoints
DECEMBER 2, 2024
shoppers have purchased secondhand items at a lower cost, with the added benefit of ensuring clothing gets a new lease of life and avoids landfills. With the sector valued at $43.9 What were previously unwanted and undesirable items dumped at a thrift store have become valued as pre-loved items, full of potential for their next owner.
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