From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari
Retail TouchPoints
DECEMBER 2, 2024
Pre-loved fashion is having its moment, and for good reason. shoppers have purchased secondhand items at a lower cost, with the added benefit of ensuring clothing gets a new lease of life and avoids landfills. With the sector valued at $43.9 Jenn Szekely is President at Coley Porter Bell. In the past year, 42% of U.S.
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