article thumbnail

Clear vision – omnichannel retailing for optical brands

I Vend

billion market in 2021 , nor that it is forecast to continue to grow at 6% over the next seven years. That means that optical retail stores not only face competition from each other, but also from different retail segments, including department stores, speciality fashion, pharmacies and discount stores.

article thumbnail

7 Price Planning Tips to Maximize Retail Profits (2020)

Retalon

A discount store for bargain hunters? Depending on your brand messaging and your target market, your approach to pricing can be enormously different. Consequently, it also determines how many units of a product you can sell at a certain price point. A consistently affordable EDLP retailer? What does this mean?