Is the DTC business model dead, or just evolving?
Inside Retail
OCTOBER 11, 2023
Like many trends, the discourse around DTC is a rollercoaster, ranging from ‘DTC is dead!’ to ‘Look at this amazing DTC brand! We recently published a peer-reviewed academic study in which we systematically reviewed the history of DTC and its impact and value in an evolving retail landscape. Is DTC dead?
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