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6 Ways to Increase Impulse Buys: Online and In-Store

Wiser

A survey commissioned by social shopping platform Slickdeals found that U.S. Impulse shopping is not reserved for physical stores. You have to understand the psychology behind impulse buying before you can capitalize on this behavior at your stores. 2: Cross-merchandising. What is cross-merchandising?

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What is a Category Reset

Wiser

Category resets have some overlap with assortment planning , which is determining the best products and quantities to meet consumer demand. Electronics and appliances may happen at a much lower frequency, as those products tend to have less seasonality outside of holiday promotions. Consider Cross-Merchandising Opportunities.

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How to Use Fixtures to Direct Traffic Flow

Independent Retailer

For store owners and sales associates alike, it can be rather daunting to come up with a retail floor plan. However, merchandising does not have to become chaotic. With the proper retail fixtures, you can create an organized, enjoyable shopping experience for your customer. Slatwall Merchandisers. Acrylic Slatwall Trays.

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Retail Ready: Setting Your Sales Floor to Sell!

Retail Adventures

The Target Syndrome Think about the last time you shopped at a Target store. Chances are, even if you went in to buy a bottle of glass cleaner you spent at least $50 on things you hadn’t planned on purchasing. When you look hard at a Target store you see a largely neutral box that allows the merchandise to pop.

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[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

Consumer 148
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50 Ideas to Spin the Doors on Your Stores!

Retail Adventures

Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows. Light your window displays at night. Remember, its job is to transition customers from whatever they were doing outside of your store and refocus them on shopping. Cross merchandise everywhere.

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What is Visual Merchandising?

Wiser

Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, For the visual merchandiser, the job is very much a matter of starting with the architecture of the entire retail space, whether it’s a store, a website, or a mobile app. Tell a Story.