Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. In the world of social media marketing, did a campaign even happen if you don’t track it?

Social Commerce 275

Social Commerce Shopping Consumer Marketing 275

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. that’s why marketing teams are allocating more of their spend towards them. Listen to the session on demand.

Consumer 139

Consumer Payment Services Fulfillment Advertising 139

Retail TouchPoints

MAY 1, 2023

In addition, every separate funding stage was down by 44% to 54% YoY, which shows investors are comprehensively assessing all current and potential investments at all stages of growth. So despite the slowdown, there are still opportunities for growth-minded operators in the retail and consumer goods industry to win buy-in through 2023.

Beauty and Health 230

Beauty and Health Consumer Health & Wellness Department Stores 230

Retail TouchPoints

SEPTEMBER 19, 2023

And while CX optimization strategies can take time to map, plan and implement, there are smaller changes retailers can make in the short term that have an immediate impact on CX. Search results that prompt customers to leave your site waste marketing spend and raise customer acquisition costs.

Customer Experience 251

Customer Experience Checkout Marketing Spend Consumer 251

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. In the process, the retailer can gather information about color preferences, style inclinations and even travel plans.

Marketing 267

Marketing Consumer Shopping Customer Experience 267

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. Instagram, TikTok and YouTube are Where it’s At. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021.

Marketing 275

Marketing Advertising Consumer Marketing Spend 275

Retail TouchPoints

JUNE 9, 2022

The influencer marketing industry is poised to reach $16.2 billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. For most brands, there’s a healthy balance of a mix of creators at any given time.

Consumer 357

Consumer Marketing Promotions Management 357

Retail TouchPoints

MARCH 10, 2023

Gap has now identified a total of $550 million in potential savings annually, and the company believes there are still more opportunities to optimize its marketing spend and technology investments in the coming years. However, the actions will first incur severance and other related costs. 28, 2023, were $4.2

Marketing Spend 239

Marketing Spend Management Planning Consumer 239

Inside Retail

AUGUST 28, 2023

Figures from the study show that more than three in five consumers feel that cashbacks are more persuasive than rewards points in encouraging them to spend, from making impulse purchases to trying out new products and opting for higher-quality items.

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Retail TouchPoints

MAY 1, 2023

In addition, every separate funding stage was down by 44% to 54% YoY, which shows investors are comprehensively assessing all current and potential investments at all stages of growth. So despite the slowdown, there are still opportunities for growth-minded operators in the retail and consumer goods industry to win buy-in through 2023.

Beauty and Health 191

Beauty and Health Health & Wellness Department Stores Returns 191

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage. Retail media is the broader term used to describe the concept of retailers using their systems, infrastructure, data and access to their shoppers to help advertisers reach consumers.

Advertising 276

Advertising Marketing Social Commerce Consumer 276

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . There are many explanations.

Marketing 260

Marketing Advertising Marketing Spend Planning 260

Retail TouchPoints

JUNE 5, 2020

Customer journeys have been disrupted by COVID-19 and acquisition costs continue to rise, making it increasingly difficult to connect with consumers. As consumers remove in-store shopping from their path to purchase, retailers need to shift in-store marketing efforts to online strategies. Identify The Right Partners.

Marketing 165

Marketing Payment Services Promotions Consumer 165

Retail TouchPoints

MAY 27, 2021

“Ecommerce is accelerating, but it’s not just the same old, same old; marketplaces are actually capturing a disproportionate share of that growth,” said Joe Sawyer, CMO at Mirakl in an interview with Retail TouchPoints. “It’s This is the first in a two-part series looking at the growth of third-party marketplaces.

Fulfillment 227

Fulfillment Advertising Shopping Department Stores 227

Inside Retail

JUNE 27, 2021

We have found ways to be prepared for rapid increases in throughput,” Luke James, the director of supply chain at BoozeBud, told Inside Retail. BoozeBud has reintroduced its contactless delivery service in lockdown-affected areas to support customers following the government’s advice to stay at home. “We

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Retail TouchPoints

OCTOBER 3, 2022

As Aisle 24 evolved into a franchise model, the company worked in partnership with Swedish security and surveillance technology firm Axis Communications to adopt a solution that solves many of the security and analytics challenges of remotely operating a cashierless grocery store at all hours.

Management 238

Management Inventory Management Location Shopping 238

Inside Retail

AUGUST 28, 2022

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience. Alyce Tran: I love creating products and working out how to market them. AT: We are also on Saks.com!

Department Stores 130

Department Stores Fashion Marketing Marketing Spend 130

Mass Relators

OCTOBER 10, 2022

I saw a report from Bloomberg a little while ago that the Federal Reserve has a new plan to end high inflation — through a “growth recession” strategy. We’re all wrestling with decisions on what percentage of costs to absorb without eroding margins, and how much to pass on to the consumer without damaging revenue and market share.

Management 52

Management Promotions Consumer Marketing Spend 52

Mass Relators

SEPTEMBER 26, 2022

I saw a report from Bloomberg a little while ago that the Federal Reserve has a new plan to end high inflation — through a “growth recession” strategy. We’re all wrestling with decisions on what percentage of costs to absorb without eroding margins, and how much to pass on to the consumer without damaging revenue and market share.

Promotions 52

Promotions Consumer Marketing Spend Marketing 52

Inside Retail

DECEMBER 6, 2022

Part of the spending was aimed at poaching the best talent from other companies. Another e-commerce giant in the region, Amazon, has also announced plans to lay off about 10,000 employees, while social platform Twitter has famously reduced its workforce by half. The retrenchments meant GoTo joined Singapore-based Sea Ltd.,

Payment Services 130

Payment Services Marketing Spend Advertising Promotions 130

365 Retail

DECEMBER 15, 2022

Meanwhile a further 12% said balancing Return on Investment (ROI) on marketing spend when compared to sales revenues generated during Christmas trading was a key focus. This means they risk losing out on the data needed to grow their marketable lists, leaving future engagement and revenue opportunities on the table.

Marketing Spend 52

Marketing Spend Customer Experience Fulfillment Returns 52

365 Retail

OCTOBER 24, 2022

However, despite these challenges, almost three-quarters (73%) of CMOs say they were able to meet or exceed revenue projections during this period, and over half (55%) were able to increase their overall marketing spend. Richard Jones, Chief Revenue Officer at Wunderkind, commented: “CMOs are now at a crossroads.

Marketing 40

Marketing Marketing Spend Customer Experience Consumer 40

I Vend

JULY 8, 2021

AI will help retailers to flawlessly manage stock across multiple locations, increasing inventory visibility and contributing to customer experience by ensuring that the right stock is in the right stores at the right time. iVend Retail Customers iVend helps retailers around the world to enhance customer experience.

Customer Experience 98

Customer Experience Payment Services Checkout Marketing Spend 98

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. The retail market size is continuously growing.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

SEPTEMBER 22, 2022

This year is all about margin and profitability,” said Rob Garf, VP and GM, Retail at Salesforce in an interview with Retail TouchPoints. “ It’s really the tale of two years ,” said Matt Kramer, National Sector Leader, Consumer and Retail for KPMG US. KPMG has forecast holiday retail growth at a solid but notably more modest 4.2%

Promotions 238

Promotions Fulfillment Inventory Management Drop-Shipping 238

Retail TouchPoints

MAY 9, 2022

The deepened relationship will combine new product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend and an elevated premium presence across Foot Locker’s entire portfolio of banners, with a focus on key cities and communities that the companies jointly serve.

Apparel 261

Apparel Marketing Spend Accounting Consumer 261

Retail Next

APRIL 1, 2021

It’s seamless and can reorient around a customer’s changing needs, sometimes at a moment’s notice. . Customers (or should I say “shoppers”) don’t look at different channels. Shoppers look at a retailer and engage how, when, why and where they want to. Technology is at the foundation of this decade’s transformation.

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40

Inside Retail

NOVEMBER 21, 2022

At TRA, we don’t just have a finger on the pulse but a stethoscope. We look at trends, shafts, signals, and drivers as they’re happening, and even before they happen. We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future. Shape the future you want.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Retail Geek

NOVEMBER 20, 2023

” Sean emphasizes the importance of being a direct-to-consumer brand and how Lovesac has found sustained success by focusing on customer acquisition costs and offering a high-quality product. He discusses the concept of direct-to-consumer and shares his thoughts on its significance. Sean, welcome to the show.

Dead-Stock 64

Dead-Stock Shopping Consumer Marketing 64

Inside Retail

FEBRUARY 29, 2024

They want to see hard evidence that marketing investments are generating tangible business outcomes. When marketing activities appear disconnected from core financial goals, friction occurs. Marketers excel at telling stories and quantifying brand impact, but connecting those to financial terms is essential.

Marketing 130

Marketing Returns Customer Experience Planning 130

I Vend

SEPTEMBER 16, 2022

By capturing data from a range of operational systems – inventory, retailer POS, marketing, promotion types, loyalty, supply chain movement, consumer demand – and pulling it all together, retailers can see patterns within their business, understand consumer behaviours, spot trends early and adapt rapidly.

Promotions 98

Promotions Customer Experience Marketing Spend Marketing 98

Retail TouchPoints

APRIL 2, 2021

In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal. To deliver experiences, brands need to adopt a model that provides the exact message to every customer, on the right channel, and at the right time. You avoid wasted spend and develop tailored content. Reimagining CRM.

Customer Experience 149

Customer Experience Specialty Retailers Marketing Spend Management 149

Small Biz Trends

JUNE 30, 2023

How Does Affiliate Marketing Work? Affiliate marketing harnesses the expertise of a range of persons for a more successful marketing plan while giving contributors a portion of the profit. The Affiliate Marketing Industry in 2023 Affiliate marketing spending in the United States reached $ 8.2

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19

I Vend

SEPTEMBER 16, 2022

By capturing data from a range of operational systems – inventory, retailer POS, marketing, promotion types, loyalty, supply chain movement, consumer demand – and pulling it all together, retailers can see patterns within their business, understand consumer behaviours, spot trends early and adapt rapidly.

Promotions 52

Promotions Customer Experience Marketing Spend Marketing 52

Retail Gazette

NOVEMBER 23, 2023

At the highest echelons of corporate leadership, discussions about monetising customer data have taken centre stage, as it promises business reinvention and growth in a landscape of increasingly tight profit margins. Having data visibility of both what products are selling and where and what manufacturers are investing in is gold dust.

Advertising 69

Advertising Marketing Marketing Spend Accounting 69

Wiser

JULY 19, 2017

The key to having a successful business is having the right products in the right place, at the right price, at the right time. The 4 P’s; product, placement, price, and promotions are basic components of a marketing plan. The 4 P’s start with the right products available for the consumer to purchase.

Marketing 84

Marketing Promotions Markdowns Advertising 84

Retalon

AUGUST 22, 2023

GMROI – Gross Margin Return on Inventory Investment Definition GMROI measures how efficient and profitable you are at turning your inventory into gross profit. The higher your GMROI, the better you are at wringing profit from your product mix and inventory levels. is considered healthy across retail categories.

Customer Retention 41

Customer Retention Returns Payment Services Promotions 41