Online vs. Offline Retail – Blurring the Line between Bricks and Clicks
Retalon
AUGUST 20, 2019
If you doubt the benefit of such a strategy, just consider the speed at which Amazon has started to acquire physical locations – over 500, including Wholefoods and book stores. It used to be that brands differentiated by delivering unique, hard-to-find products, or by lowering retail pricing to undercut direct competitors.
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