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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue. With inflation spiking, consumers are primed to be more cost conscious — and at risk of walking away without making a sale if the price of an item is higher than expected.

Marketing 255
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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. But businesses are discovering that digital tools can provide customers with a new way to provide a personalized and engaging shopping experience.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Of course, there are reasons why certain kinds of products haven’t been as quick to become ecommerce mainstays — mailing a live tree will never be as simple as shipping at T-shirt, for example. At Vroom, unit sales increased 82% YoY in fiscal year 2020 , and revenue was up $916 million from 2019. were up 80% last year, approaching $5.6

Returns 268
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Shoppers’ In-Store and Online Expectations for 2019

Wiser

Take a look at what customers are expecting from brands this year. In store shopping is still very prevalent, even with the increasing availability of online retailers. In store shopping is still very prevalent, even with the increasing availability of online retailers. In-Store Preferences.

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An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

Instead of only shipping to customers’ homes, retailers let online customers shop from their local and online store’s inventory and pick up their orders from their closest brick-and-mortar location the same day. Customers stay in their vehicles at designated parking spots, and employees bring their purchases out to the car.

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10 Finance Tips All Retailers Should Follow

Retail Next

Instead of aiming for your dream space right away, try to find a more modest one that offers you a good location, but costs less. However, that doesn’t mean you shouldn’t be looking at the books yourself. Then, as your business grows, you can always move into bigger digs if you outgrow your first space. You can find him on LinkedIn.

Finance 59
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The Rise of the Digital Showroom

Retail TouchPoints

Own your audience’s comparison shopping experience. Comparison shopping is a major part of the showrooming experience for most consumers. In a branded B&M environment, the comparison process works to your advantage: you win no matter which item they choose to buy. Where are they located?