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Opinion: How Experiments Influence Customer Decisions in a Digital-First World

Retail TouchPoints

OCTOBER 15, 2021

As customers interact with businesses in a real-time, always evolving competitive environment, they have to implement decisions with adaptive precision and run algorithmic experimentation at granular scale. This is famously called psychological pricing or charm pricing. market basket analysis.

Bundled Pricing 147
Bundled Pricing Marketing Returns Advertising 147
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5 Highly Effective Retail Markdown Strategies that Work in 2021

Retalon

APRIL 14, 2021

And since most markdowns are not planned for in advance (or at least accounted for in the pre-season planning stages), they frequently drain profits considerably more than they have to. But how do you plan pricing for the thousands of SKUs in your assortment? Markdowns are caused by excess inventory at the end of a selling season.

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Markdowns Dead-Stock Promotions Bundled Pricing 41
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