article thumbnail

Skechers Widens its Reach with New Roblox Store, John Deere Collab

Retail TouchPoints

Skechers is bringing its brand to new audiences with a virtual store in Roblox aimed at younger consumers and a new co-branded collection with tractor brand John Deere designed for agricultural and construction professionals. Skechers Roblox Store Banks 3.4

Outdoor 207
article thumbnail

Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.”

Shopping 193
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement.

article thumbnail

One year after launching, Una Brands has a run-rate of $100 million

Inside Retail

The business employs 180 online retail experts, including a digital marketing team and tech team in India, an operations team and a branding and creative team in Singapore, a procurement team in China, and a growth team and brand management team in Australia. “We The pipeline of potential e-commerce acquisitions.

article thumbnail

Exclusive: New ‘Reverse Influencer Marketplace’ Demonstrates Shifting Brand-Creator Dynamic

Retail TouchPoints

When I’m considering a partnership, I look at the trajectory of brands, the CEO, their ethics, how long their marketing people have been in their positions, turnaround. Brands need to look at us more as small businesses. More than 800 brands already use Aspire’s platform, including Brooklinen , Michaels and Rue21.

Marketing 245
article thumbnail

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Here’s one thing he’s learned about that generation, both at work and at home — they want what they want when they want it. “My Easier said than done, especially for a brand that is still working its way back from the brink. So for us it’s really about getting the right products to her at the right time.”

Checkout 264