Wiser

APRIL 29, 2024

As traditional brick-and-mortar tactics evolve into eCommerce strategies, brands face the challenge of adapting to a retail landscape where the physical and digital merge seamlessly. Ratings & Reviews User-generated content, such as ratings and reviews, plays a crucial role in influencing consumer choices online.

Promotions 78

Promotions Advertising Returns Consumer 78

Inside Retail

OCTOBER 25, 2023

However, it appears that while the luxury goods group was adept at selling its own brands, managing the technology and logistics of an e-commerce platform like Yoox Net-a-Porter was a different matter. That is best done on a brand website or in a brand store.

Fashion 246

Fashion Fulfillment Planning Brand Management 246

Inside Retail

JUNE 1, 2022

Skincare is the largest category by sales at Adore, and has been growing strongly as a global category for several years,” she told Inside Retail. Viviology is run as a standalone brand, with its own brand manager. It’s really about building up those brand attributes and giving it a very powerful brand DNA.”.

Consumer 182

Consumer Marketing Brand Management Returns 182

Inside Retail

DECEMBER 4, 2022

LVMH-owned cognac brand Courvoisier recently served up some uniquely French ‘joie de vivre’ at a highly attended pop-up in Hong Kong , as part of its campaign to revive cocktail culture in the market. Cognac is traditionally consumed as a digestive, and purists prefer it neat, or with a drop of water.

Marketing 130

Marketing Consumer Brand Management Management 130

Inside Retail

JUNE 28, 2022

Far from the glamour of a high-end shopping mall, Chemist Warehouse’s new brand Ultra Beauty is quietly extending the discount pharmacy’s hold on pharmaceuticals, health and beauty into the glitzy end of the spectrum. Beyond the beauty and branding, inclusivity is a major part of Ultra Beauty’s mission, Pecora said.

Beauty and Health 130

Beauty and Health Supermarket Location Consumer 130

Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Ghalia BOUSTANI.

Payment Services 264

Payment Services Beauty and Health Shopping Promotions 264

Retail TouchPoints

JULY 20, 2020

Technology has revolutionized the way brands manage their excess inventory. In the past, repurposing it required a meticulous approach that was equal parts complicated and time-consuming. In turn, brands should view their affiliation with off-price retailers as opportunistic partnerships. Eco-Friendly Benefits.

Inventory Management 149

Inventory Management Apparel Fashion Specialty Store 149

Wiser

OCTOBER 4, 2023

Here are a few ways in which effective social media strategy contributes to boosting brand recognition: Visibility: High frequency posting and active participation in social media dialogues can significantly increase a brand’s visibility. Engagement: Social media enables real-time interaction with consumers.

Promotions 145

Promotions Customer Experience Consumer Marketing 145

Wiser

DECEMBER 18, 2023

Market trends shift rapidly, consumer behavior fluctuates, and competition intensifies. Optimize Marketing Efforts: DSOS can help you measure the effectiveness of your marketing and promotional campaigns, helping you to finetune your strategies for a better return on investment.

Promotions 139

Promotions Management Inventory Management Marketing 139

365 Retail

NOVEMBER 28, 2022

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Ghalia BOUSTANI, PhD.

Customer Experience 98

Customer Experience Management Payment Services Clienteling 98

Wiser

JUNE 5, 2023

From delays in delivery to running out of stock at critical times, supply chain issues can cause major headaches for small businesses. Fortunately, there are several strategies that you can use to ensure that your supply chain is managed properly and efficiently.

Management 147

Management Drop-Shipping Shipping Supply Chain Management 147

Mass Relators

MAY 26, 2021

For Kylie’s beauty business, this includes a refreshed cosmetics product assortment, an omnichannel approach, and a best-in-class DTC website and platform which will finally allow consumers to seamlessly shop the full assortment of her cosmetics and skincare products. luxury brand Coach, where he served as president and CEO for Coach Europe.

Returns 52

Returns Management Marketing Brand Management 52

Wiser

MAY 22, 2023

3: Inspire Brand Loyalty Establishing a sense of loyalty from customers is essential when building brand equity. This means that the same shoppers will continuously return to one brand over others who offer similar products. The point is that every move your company makes can affect your brand equity, for better or worse.

Advertising 142

Advertising Marketing Management Shopping 142

Wiser

NOVEMBER 6, 2023

When customers have all the information they need at their fingertips with just a few clicks, including detailed product descriptions, high-resolution images, and customer reviews reduces uncertainty and builds trust. Each element plays a crucial role in shaping the consumer’s decision-making process.

Payment Services 78

Payment Services Customer Experience Shopping Brand Management 78

Hyken

JANUARY 2, 2023

Use these four tips to create a customer loyalty program that will give you the highest return on your investment. My Comment: I love learning from major brands (like Walmart and McDonald’s). This time we take a look at loyalty programs and the changes these brands made that may need to be “fixed” in the near future.

Customer Experience 54

Customer Experience Checkout Management Brand Management 54

Inside Retail

APRIL 5, 2022

It will continue to evolve the concept that we rolled out last year at Karrinyup and Robina – really open [with] a lot of space to come in and enjoy the store environment and lovely marble finishes and brass finishes throughout the store. We’ll also look to remove some of the barriers around returns and exchanges.

Marketing 130

Marketing Planning Customer Experience Target Market 130

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 9, 2021

Rising consumer spending combined with higher disposable income in the last quarters of 2019, was expected to stimulate industry revenue growth, as more consumers require sporting goods for their health and fitness. What will the new world look like if another spike takes place within the next few weeks or months?

Sporting Goods 52

Sporting Goods Marketing Specialty Store Outdoor 52

Retail TouchPoints

JUNE 8, 2022

PacSun CIO and IT veteran Shirley Gao turned out to be the right person at the right time to turn this goal into a reality. She recently implemented a solution to unify and organize customer data, including not just online and in-store purchases but also returns and call center activity. It’s our values and how we look at the world.

Checkout 260

Checkout Management Returns Shipping 260

I Vend

MARCH 14, 2022

billion market in 2021 , nor that it is forecast to continue to grow at 6% over the next seven years. Shoppers are also returning in their droves to brick and mortar shopping – PWCs’ 2021 Global Consumer Insights Pulse Survey found that almost half the respondents now visit physical retail stores, with 75% planning to do so.

Customer Retention 98

Customer Retention Discount Store Department Stores Target Market 98

Mass Relators

APRIL 22, 2021

The growing list of eligible products can be viewed at Kroger.com. The program allows consumers who sign up to collect flexible plastic packaging (bags, pouches, liners, and wraps) from Kroger’s Our Brands in any available box. Kroger recognizes the negative impact packaging—including plastic waste—can have on the environment.

Drop-Shipping 52

Drop-Shipping Shipping Consumer Accounting 52

Wiser

AUGUST 25, 2023

At Wiser Solutions, we understand that increasing your share of shelf is a top priority for any business. I am the senior director of marketing at Wiser Solutions. I work in product enablement here at Wiser and I will be hosting today’s session for you. Let’s get going. Welcome everybody. My name is Matt.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78

Retail TouchPoints

OCTOBER 9, 2020

Today, trends are often captured solely based on consumer discussions and Key Opinion Leaders online, but tracking future outcomes based on social listening or one type of external data source is risky business. Enter advanced analytics, the future of how companies will consume and manage data to drive strategic decisions.

Consumer 345

Consumer Marketing Planning Brand Management 345