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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.

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BREAKING: The Body Shop snapped up by Aurelius in cut-price deal

Retail Gazette

The Body Shop has been snapped up by private equity investor Aurelius Group for £207m, just a fifth of the price that Brazilian cosmetics giant Natura paid for it in 2017. The sale, which is expected to complete next month, is far below the £500m price tag that Natura was understood to be targetting.

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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home.

Shopping 204
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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. Consumers are at the heart of all we do. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future. Celebrating uniqueness.

Consumer 130
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Why Sephora’s French prestige failed to translate in South Korea

Inside Retail

With over 2700 stores across 35 countries and a booming e-commerce presence worldwide, Sephora is one of the leading omnichannel beauty retailers in the industry. Sephora launched in South Korea in 2019 with a flagship location in the shopping-centered Gangnam District in Seoul. billion won (US$9.26 million), 14.5

Location 130
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Vida Glow partners with Heinemann for Sydney Airport pop-up

Inside Retail

Australian ingestible beauty brand Vida Glow will allow departing travellers to stock up, replenish and discover the brand at an interactive hydration station at Sydney Airport. ” The company also plans on launching with Dufry at Melbourne Airport in March and Lotte in Sydney in April. .”

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Back-to-school shopping peaks in August. Back-to-school shopping trends will take shape as states decide when and how to reopen schools. Take a look at these seven lessons.

Marketing 183