articles how-retailers-can-give-what-beauty-shoppers-want-a-personal-customer-experience 
Retail TouchPoints
MARCH 13, 2023
Much like an article that doesn’t live up to its catchy headline, Rohan Deuskar describes inspiration clickbait as compelling shopping content (most often visual) that ends up driving a user into a disappointing, bland ecommerce experience. But then when you click into it, you get dumped into this gigantic array of products.
Independent Retailer
NOVEMBER 29, 2022
Loyalty programs are vital for ecommerce businesses to help build that deeper connection with shoppers. Brands can still be cost-effective with their loyalty programs by offering customers points in exchange for referrals, newsletter signups, or product reviews. You want to build an emotional connection.”.
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Wiser
APRIL 23, 2020
This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. It lets you get up close and personal with customers in a way that is fun and memorable for them and drives key business results for you. What is Field Marketing? Beauty products. Home goods.
Retail Adventures
JULY 7, 2023
Jayna Gedney wants you to be able to smell her store’s website. Industry legend is that Adrian, Senior was the first retailer to embrace scrapbooking, creating the trend we know and love today. Now, we are talking with Jayna about all things “phygital,” a blend of the physical in-store experience with what’s happening digitally online.
Frank Mayer
MAY 14, 2021
Building on the groundwork of these features, many of today’s interactive retail displays go even further with original ideas to showcase and demo products. Not only does technology offer data collection capabilities, but incorporating entertaining components excites shoppers and encourages discovery. When Online Goes Offline.
Independent Retailer
DECEMBER 9, 2022
Especially when utilizing Fulfillment by Amazon (FBA) , you can just sit back and watch as the money rolls in with little effort. Businesses send products to Amazon fulfillment centers and when a customer makes a purchase, they pick, pack, and ship the order. Begin Stocking Up on the Products You Want to Resell. Amazon FBA.
Inside Retail
APRIL 21, 2021
In this new regular series, we will be sharing first-hand shopping experiences of customers who have been overlooked far too long by retailers. You can check out our first instalment In my shoes: This is what it’s like buying clothes as a plus-size woman here. The result? A big missed opportunity.
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