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Are Customer Loyalty Programs a Win for Brands and Retailers?

Wiser

At Wiser, we were curious what were the major factors behind brand and retailer loyalty, so we turned to our network of smartphone-enabled shoppers. This is important because strategies to build consumer loyalty can evolve depending on the channel. On a related note, existing customer behavior is also a driving force behind loyalty.

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The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and earnings reports consistently reveal customers with a brand’s app are three to four times more valuable than customers without the app.

Consumer 283
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Staples Rebrands, Enhances Loyalty Program

Retail TouchPoints

Staples has renamed and upgraded its Staples Rewards loyalty program. The new Easy Rewards program, which is free to join, is designed to deliver customized savings and benefits based on what members buy and how they shop.

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Consumers Just Keep Spending Online: Here’s How to Keep it Going this Holiday Season and into 2024

Retail TouchPoints

First, it found 74% of respondents had increased their money-saving methods for online shopping last year, such as using coupons or joining loyalty programs that delivered discounts. And with less inflation, consumers will regain some spending power. But there are possible headwinds on the horizon. year-over-year.

Consumer 284
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Ulta to Debut Revamped Loyalty Program in the New Year

Retail TouchPoints

Ulta Beauty will kick off 2024 with a fresh look for its loyalty program a decade after its debut in 2014. 1, 2024, the Ultamate Rewards loyalty program will become Ulta Beauty Rewards , and along with the new name will come enhanced benefits for the program’s 42.2 Beginning Jan. Beginning Jan.

Marketing 213
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Myer’s latest trading update is a testament to putting the customer first

Inside Retail

It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers. per cent increase is a case of under-promising and over-delivering, the department store CEO is taking the win as a sign of more growth to come. “We

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Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retail TouchPoints

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Strong data protection vision and strategy, brought to life in clear practices, create a sense of trust and enhance customer loyalty. Ecommerce sales in the U.S.