3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook
Retail TouchPoints
MARCH 9, 2021
But a report from Payoneer shows that demand for livestreaming has increased dramatically during the first half of 2020, encouraging brands across apparel, cosmetics and even auto to test the model. Through a survey of 475 consumers, Influence Central also found that only 19% of U.S. consumers have tuned into a livestreaming event.
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