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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

But a report from Payoneer shows that demand for livestreaming has increased dramatically during the first half of 2020, encouraging brands across apparel, cosmetics and even auto to test the model. Through a survey of 475 consumers, Influence Central also found that only 19% of U.S. consumers have tuned into a livestreaming event.

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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 this year alone, representing approximately 21% of the total women’s apparel market. billion in the U.S. Inclusion Definitions Expanding Beyond Sizing.

Consumer 283
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Capgemini Expert Busts 5 Common Influencer Marketing Myths

Retail TouchPoints

During a recent Retail Reset webinar, Allison Roy, Senior Digital Marketing Consultant at Capgemini , offered strategic and tactical guidance to help brands develop their strategies. They include: Myth 1: Influencer marketing is a fad. Myth 3: Influencer marketing is most valuable for apparel and cosmetic brands.

Marketing 158
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Jason & Scot Show Episode 268 – Amazon Prime Day Recap with ChannelAdvisor CEO David Spitz

Retail Geek

Jason: [38:39] Yeah yeah and I’ll be honest outside of this Prime day data and they were the only ones I saw that called out Apparel in a positive or negative way but outside of this Prime day data I would say. For apparel already happening in October I don’t know. As with all of these Trends there’s an argument.

Apparel 66
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3 Takeaways from NRF Converge: Quick-Hit Quotes from Sephora, Walmart, Zappos and More

Retail TouchPoints

While discussions on diversity, inclusion and social responsibility have come to the forefront in retail over the last year, the billion-dollar market for adaptive and inclusive apparel remains largely untapped — but that’s changing. “In