‘Heritage Sometimes Isn’t Enough’: Ralph Lauren CEO on the Brand’s Reinvention
Retail TouchPoints
JANUARY 19, 2022
The brand was even able to sell 100,000 units by offering digital apparel for avatars inside of Zepeto. Doubling down on stores: Like many executives helming omnichannel businesses, Louvet emphasized the continued importance of physical locations. We’ve opened 80 stores over the last year and are investing in more,” Louvet noted.
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