Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?
Retail TouchPoints
AUGUST 7, 2023
Temu also operates as a manufacturer-to-consumer marketplace and offers a wide range of merchandise, from homewares to apparel. Following its rebranding and major marketing push in August 2022, Wish has pulled back significantly on its marketing spend to, as Liu put it, “focus on achieving target returns on our ad spend.
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