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People have been saying “Retail is dead” for several years now. Multinational athletic apparel retailer Lululemon recently announced its net revenue increased 20% (on a constant dollar basis) to $2.2 No, retail isn’t dead. Bad retail is dead. Better inventorymanagement means better business operations, period.
Like many trends, the discourse around DTC is a rollercoaster, ranging from ‘DTC is dead!’ Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement.
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