Remove Apparel Remove Consumer Remove Shopping Remove Visual Merchandising
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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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Small Format, Big Payoffs: Retailers Evaluate Real Estate to Meet Consumers Where They Are — at Home

Retail TouchPoints

In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. Not surprisingly, many have found the data points to residential enclaves in and around cities where consumers live.

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The Future of the Store Mannequin: Diverse, Digital and Data-Driven

Retail TouchPoints

But while they still can add elements of creativity and context to visual displays, they are no longer the hero of the brick-and-mortar experience — largely because they do not fully or accurately reflect the needs of today’s in-store consumers.

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How Hydra Health is Transforming the Hospital Gift Shop

Retail TouchPoints

That translates into gift shops and cafeteria spaces that are often sterile environments featuring the same mediocre-quality products and pre-packaged foods. In typical gift shops, “you see a lot of things behind glass display cases, but what people are usually looking for is some deodorant or even a hairbrush,” she said. .

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Retail’s Future is Phygital

Retail TouchPoints

Consumers expect a seamless interaction with a brand when and where they want it. With more people returning to in-store shopping as the pandemic has eased, brands are leaning into the phygital trend by designing physical stores that reflect popular elements of the online experience.

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2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)

VMS

“The main challenge of the Market by Macy’s project was balancing the traditional notions of the scale of a Macy’s shopping experience with the new Market brand outlook via a smaller format,” says Robyn Novak, VP, Nelson Worldwide. Macy’s overall customer demographic is diverse, and The Market speaks to a blend of shopping styles,” she says.

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Amazon to Open Brick-and-Mortar Fashion Store

VMS

The store will meld the retailer’s tech expertise with consumers’ desire to touch and try on clothing. The first store will open this year in Los Angeles shopping, dining and entertainment center The Americana at Brand. revenue among apparel retailers in the U.S. per Wells Fargo.

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