Remove Apparel Remove Consumer Remove Markdowns Remove Promotions
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What are Retail Markdowns?

Wiser

Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?

Markdowns 128
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Adobe: Consumers Will Spend More Online in First 10 Months of 2021 than All of 2019

Retail TouchPoints

The Adobe Index — which analyzes consumer transactions across more than 100 million SKUs in 18 categories — found that consumers have spent more than $541 billion online in the first eight months of this year, from January through August 2021. However, the report indicates that consumer fears about inflation have not been inflated.

Consumer 208
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Academy Sports + Outdoors Expands Revionics Partnership to Optimize Customer-Centric Pricing

Retail TouchPoints

As part of the new multiyear agreement — which builds upon a partnership that started in 2016 — Academy will use the Revionics Base Price and Markdown solutions to not only optimize its pricing strategy but better manage inventory levels throughout the product lifecycle.

Outdoor 165
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Eroding profit overshadows strong Nike sales performance

Inside Retail

Unfortunately, Nike is facing the headwind of slower demand for sneakers and apparel which is pushing down wholesale orders, driving up inventory, and necessitating more marketing and promotional efforts to drive volume. This applies especially to apparel where brand loyalty isn’t as strong as it is for sneakers.

Markdowns 130
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How to Build Product Pages That Convert

Retail TouchPoints

Skyrocketing ecommerce adoption means that consumers today browse an endless number of websites. Time-sensitive or exclusive items can be promoted on an aisle endcap. An item’s popularity or novelty can be communicated via badges that read “best seller,” “newly added,” or even “new markdown.”

Checkout 274
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Why Nike’s China rebound is still up in the air

Inside Retail

That’s particularly true of the athletic footwear and apparel business in a growth market like China, where there are a lot of new entrants and the early movers are beginning to seriously sweat the competition. Nike, Adidas and Puma are, of course, heavily invested in the global marketplace and China is only one part of it.

Markdowns 147
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What Main Street Can Learn from Wall Street: Retail Businesses Should Look to the Trading Floor for Inspiration

Retail TouchPoints

Decisions about markdowns, promotions and inventory allocation were limited and made in tried and tested ways. In one example, an apparel brand observed that its customer churn was increasing and attempted to slow the decline with aggressive win-back promotions. Lessons from the Digitization of the Trading Floor.

Markdowns 194