How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends
Retail TouchPoints
OCTOBER 4, 2023
The UK’s largest independent builder’s merchant, MKM Building Supplies , recognized that the building supplies industry was changing, with 45% of its current customer base set to retire within the next five years. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising.
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