Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm
Retail TouchPoints
SEPTEMBER 16, 2021
In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America.
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