tag advertising-claims Advertising Marketing Planning Promotions 
Inside Retail
SEPTEMBER 7, 2023
Value Many Australians might associate “made in China” with cheap price tags and low quality. Temu claims it can offer these prices as a result of cutting out the middlemen in the supply chain. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”.
Retail Geek
SEPTEMBER 3, 2021
Except for that sgna line and all the expensive advertising that they’re having to do which is ultimately driving that those those net losses. About as good as it gets at sort of organic demand generation and they do they do great like social they do gritty like they do all the other guerrilla marketing tactics so like. [17:15]
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