Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 268

Advertising Marketing Social Commerce Consumer 268

Retail TouchPoints

JANUARY 22, 2024

And as more and more of those customers’ lives move online, Kimberly-Clark, like many of its CPG counterparts, has begun steadily building out a digital presence for its brands — something that, not too long ago, was anathema for a company built on wholesale relationships.

Consumer 237

Consumer Marketing Spend Marketing Customer Experience 237

Indigo 9 Digital

NOVEMBER 16, 2023

The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. Warby Parker spent $43.3 million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Retail TouchPoints

MAY 27, 2021

They join a growing roster of retailers that are expanding their online reach by allowing third-party brands to sell directly through their ecommerce sites , bypassing traditional wholesale relationships. This is the first in a two-part series looking at the growth of third-party marketplaces. Are we Nearing a Marketplace Saturation Point?

Fulfillment 220

Fulfillment Advertising Shopping Department Stores 220

Retail TouchPoints

APRIL 13, 2021

5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising.

Consumer 138

Consumer Payment Services Fulfillment Advertising 138

Retail Geek

NOVEMBER 20, 2023

Podcast about e-commerce and digital shopper marketing. 5:32] E-commerce and digital marketing obviously but it’s watchable and changeable, and movable and it can be with you the rest of your life that that led us to a whole design philosophy that now. [5:42]

Dead-Stock 64

Dead-Stock Shopping Consumer Marketing 64

Retail Geek

SEPTEMBER 27, 2022

Mark is an experienced Marketplace seller, and his current business Guardian Baseball is a hybrid seller selling both wholesale and owned brands direct to consumer from a Shopify site, and via multiple marketplaces including Amazon. And been involved in e-commerce and various other companies and degrees.

Merchant Services 52

Merchant Services Checkout Payment Services Drop-Shipping 52